Facebook has posted an interesting talk by its ad executive, Brad Smallwood, reporting on research they have conducted into the effectiveness of advertising. http://cdn.livestream.com/embed/fbmarketingtalks?layout=4&clip=pla_5b7f92a4-0d8e-4468-a66a-7570e38f92e9&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777&allowchat=true&height=295&width=480 The first part of the video is most relevant and it lasts about 10 minutes. The summary of the findings is as follows: Impressions create value. 99 percent of sales generated …
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