Pay what you want experiments. From Stephen King to Kickstarter

Back in 2000, Stephen King tried something new in selling a novel, The Plant. He decided to offer it exclusively online — in digital format — knowing that there was effectively no protection against copying. Of course, King was well aware that selfishness may be against him and so decided to offer his book in installments. …

Finding Yahoo's way

Last year I had the pleasure of presenting a seminar at Yahoo Research. One of the things that interested me about that part of Yahoo was the fact that it had, in my field of economics, made some very significant hires from academia. In a time where some academically oriented labs had fallen aside, Yahoo …

Al Roth, Market Designer

Al Roth has been doing fascinating work designing matching markets. These include the markets for matching kidney donors and recipients, medical residents to programs, and assigning students to schools. In these markets, small changes in the "rules of the game" can lead to big efficiency gains, and it's not always obvious how to best make those …