An interesting battle is looming over Apple's newspaper and magazines subscription pricing for iOS devices (notably the iPad). Apple's offer to publishers is simple. They can offer an app that allows consumers to buy individual issues of their content or to subscribe to it from within the app; the publisher sets the pricing. But Apple …
Can Digital Technologies Replace Superstars?
Japan's newest pop star, Aimi Eguchi, is a digital creation. For the past couple of decades, digital technologies have been responsible for skill biased technical change, automating and replacing routine, low-skill work while augmenting the demand for more skilled workers. Bank tellers, clerks and assembly line workers were early targets of automation, while rock stars and CEOs benefited from being …
Continue reading "Can Digital Technologies Replace Superstars?"
The Flipside of Cisco's Flip Decision
In 2009, I purchased a Flip HD camcorder. Around the same time, Cisco purchased Flip, the company, for about $600 million. It was never clear precisely what Cisco was up to, but with YouTube being a big deal, some form of Internet connectivity seemed to top the list of the possible "synergies." It took Cisco just a …
In digital media, the commercial value of the pile
Recently, the satirical newspaper The Onion captured — and not for the first time — just what I wanted to write about in this post with its article "'The Economist' to Halt Production for Month to Let Readers Catch Up." Still, though, I think the five-issue-high pile of The Economist on my desk could tell us much about what …
Continue reading "In digital media, the commercial value of the pile"
Apple's 'Buy Your Way Out of Piracy' Office
At the WWDC Apple announced its iCloud suite of apps. One of them was ‘iTunes in the Cloud.’ This was a free service that allowed consumers who had purchased music through iTunes to download that music and sync in across multiple devices (including the iPhone, iPad and both Macs and PCs). This provided ease of …
Continue reading "Apple's 'Buy Your Way Out of Piracy' Office"
Agreeing on Groupon
Harry Truman famously begged for a one-handed economist. Why? He was sick of his economic advisers saying "on the other hand." Charles Schultz expressed similar frustration here. The idea that economists hedge their bets or disagree constantly with one another is a feature of the discipline. We see it today over issues such as the deficit and health …
How not to rip off your customers
The title of this post surely seems somewhat strange. Surely any self-respecting business should be in the interest of making as much profit as possible, and the temptation might be to extract as much as you can from each customer interaction. But we know that such views can be too short-term. In many situations, while …
Google is putting the "auto" into automobile
If the last big revolution was replacing muscle power with machines, the next one is automating and augmenting more mental tasks. Henry Ford and compatriots replaced the horse, now Google is working to replace the driver. According to John Markoff in the New York Times, their self-driving cars have now logged over 140,000 miles on California …
Continue reading "Google is putting the "auto" into automobile"
Business class vs. Economy online news
Newspapers like the New York Times and Wall Street Journal are currently experimenting with paywalls that prevent non-paying customers from accessing some content. But what if all customers could access the same content, but the "economy" (i.e. free) visitors saw ads and other clutter while the "business class" customers got a cleaner experience? Would that be a viable model? …
Pay what you want experiments. From Stephen King to Kickstarter
Back in 2000, Stephen King tried something new in selling a novel, The Plant. He decided to offer it exclusively online — in digital format — knowing that there was effectively no protection against copying. Of course, King was well aware that selfishness may be against him and so decided to offer his book in installments. …
Continue reading "Pay what you want experiments. From Stephen King to Kickstarter"
