As part of a potential new series on The Enlightened Manager, Slate has published an article of mine on the effect moving to online ordering had on pizza orders.
One great thing about the Internet, of course, is that the crowd can identify things I had trouble with. For instance, in writing the article I vaguely remembered an attempt by Burger King to overcome problems of embarrassment in face-to-face ordering. Within half an hour, the same thought occurred to someone else who sent me the link to the relevant ad. The ad is from 1974 in the US so it can’t have been the one I saw but it is pretty much on point.