Google and platforms

When I teach about platforms, Google is right up there in the examples. The search/advertising two-sided market is possibly the most successful in history (rivalling Windows). While it has had its challenges, Google's approach to advertising -- opening it up with tools for the long-tail of merchants as well as the long-tail of content providers …

Crowd-sourcing design

The notion of tapping into crowds as a means of improving creative activity has become, dare I say it, "all the rage." Reviews of restaurants are crowd-sourced by Yelp, Zagat and others. The Wikipedia model crowd-sources knowledge collation. There is Kickstarter, that crowd-sources, well, crowd approval and with it funding for new products. There are various attempts …

Amazon's pricing play that leverages the cloud

Amazon.com have a tremendous set of assets. They have millions of customer accounts. They have a ton of existing relationships with publishers and content providers. Behind the scenes they are one of the leading cloud computing service providers servicing start-ups and established firms alike (including Netflix).  And they have a market leading product -- the …