Behind every successful technology lie many quirky stories showing how it grew like a teenager or barely averted disaster. With the passage of time, most of those stories fade into obscurity or, at best, become parts of verbal explanations accompanying countless resumes. The few events that find their way into public discourse, if any do …
Three Events on Technology, Employment and the Economy
If you’re interested in technology, employment and the economy, you might be interested in three events happening in the next few weeks. The first is the Compass Summit in Palos Verdes, California, on October 23-26. There will be an impressive array of technologists, business leaders, visionaries and policymakers coming together to discussion how innovation can …
Continue reading "Three Events on Technology, Employment and the Economy"
Data-driven Decision-making
Information technology has created a data explosion. We now record virtually every click of every visitor to every website, every search on Google or Bing, every transaction at every cash register, every call or text on cellphones, every inventory change in our supply chains and petabytes of other data on what we buy, sell, or …
Organic Listing + Paid Ad = Effective Ad?
Is an organic listing a substitute or complement for an ad? More precisely, if a firm had a high listing on an organic listings in Google's search engine, would there be much gain to having an ad as well? Or would that merely provide traffic that would have come anyway? That is the question addressed …
Continue reading "Organic Listing + Paid Ad = Effective Ad?"