We have seen Kickstarter and other crowdfunding platforms emerge as a means of demand discovery. In those platforms, consumers commit to purchasing a new product and so incur some real costs. However, Mark Rober has embarked on a different route for his better microwave idea. First, take a look at that idea. It is a …
The NYT turns to Crowd Science
Some years ago, what is now called Zooniverse, had the great idea to involve the crowd in assisting in scientific endeavours. It started with the classification of galaxies before moving on to other topics such as the classification of cyclones, the identification of Antarctic penguins and coding weather from shipping logs. This was pure science …
