Following on from yesterday's post I discovered several things: 1. Taylor Swift is powerful. Really powerful. Apple responded to her letter and agreed to change course and pay artists etc for the three month free trial period. Maybe she can do more than just move the dial in music compensation. 2. Readers of this blog …
Who should pay for a 3 month trial?
Taylor Swift took to her blog today to, very politely, explain her decision to keep her latest album out of Apple Music. I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will …
Will “music as a service” destroy music?
No.However, that it will is the contention by Karim Lakhani and Macro Iansiti on HBR.org. Their post — which contains a number of points including the interesting issue of who music publishers missed the boat — argued the following:However as the iTunes and Taylor Swift examples illustrate, value capture is now becoming increasingly confusing for all …
Digitopoly 