Baking the Data Layer

The cookie turned 20 just the other day. More than a tasty morsel of technology, two decades of experimentation have created considerable value around its use. The cookie originated with the ninth employee of Netscape, Lou Montulli. Fresh out of college in June 1994, Montulli sought to embed a user’s history in a browser’s functions. …

Will Big Data Create a Personalized Pricing Nirvana for Retailers?

In a fascinating blog post, Adam Ozimek makes the case that we will see much more individualized pricing (which economists call "first degree price discrimination") as more data mining becomes available.  For instance, in a new working paper, Ben Shiller is able to use big data to massively improve his ability to predict demand for Netflix subscriptions by any given individual: …

A few posts on children, Facebook and learning apps

Over at Forbes.com recently I have written a few posts that will likely be of interest to readers here. "Can Apps Transform Learning into Games?" Forbes.com, 13th June 2012. "If World Leaders can Misplace Children, What about the Rest of Us?" Forbes.com, 11th June 2012. "Is There Evidence that Free Ranging on Facebook is Bad for Tweens?" Forbes.com, …